Practical Magic

ABOUT

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We are not a strategic consultancy. We are not an innovation design company. We are not a production company. We are not an advertising agency. Nor are we a content studio. Or a technology incubator. 

We simply create things. And help others create things. Things we and others care about. Things that we hope engage, excite and stimulates consciousness.  

Think of what we do as practical magic. Creative but sensible solutions to problems rooted in strategy 

We are creative strategists, thinkers, makers, and doers who try to embrace the future. We like to see around corners before we make the turn. We don’t specialize in one thing because a good idea can be anything. But we think we’ve made a few wonderful things so far. And what excites us the most is what we have yet to make.

That means thinking deeply about what we do and why we do it and keeping up to date with all the trends and shifts in the world and playing some part in the changes ourselves. 

The world only exists in your eyes. You can make it as big or small as you want.

— F. Scott Fitzgerald

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Mitten


Combining our McKinsey & Company problem solving rigor with distinctive creative solutions, Mitten solves problems for clients by creating ideas that people care about and have positive impact. 

What does that mean? 

We like big ideas rooted in enlightened consumer understanding.

We analyze research and data to find meaningful insights to create solutions for relevant consumer needs that lead to stronger brand relationships and business growth. Answers that span transmedia and experience platforms to provide breakthrough answers that engage and activate customers and are distinctive from competitors. 

Mitten was a core contributor to the bestselling book, Blueprint to a Billion: 7 Essentials for Achieving Exponential Growth and Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society. 

Sought out by the media, Mitten has been featured in the New York Times, the Wall Street Journal, the Hollywood Reporter, USA Today, Variety, Communications Arts, and Forbes, among others.

 

Anxiety is the hand maiden of creativity.

– T.S. Eliot

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Mitten Media


Mitten Media is the execution subsidiary of Mitten and is committed to content that inspires while stimulating social consciousness and action. 

Creating content across transmedia platforms that excites and engages has never been more important than today. Given the deluge of content, it’s important to be able to tell a story that resonates with your audience, that touches their hearts and minds. We have produced feature length documentaries like Abacus: Small Enough to Jail, a co-production with PBS/FRONTLINE, Life Itself and Making Big Plans: The Story of Chicago’s Olympic Dream among others.

We have had our share of awards including an Academy Award nomination, a News and Documentary Emmy, the National Board of Review's Best Documentary, the Producer's Guild of America Best Documentary, the American Bar Association’s Silver Gavel Award for Best Documentary and the Critics’ Choice Award for Best Political Documentary among others.

 

Any sufficiently advanced technology is indistinguishable from magic

— Arthur C. Clarke

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Clients


We’re proud to work with clients range from the Fortune 50 to start-ups across a variety of business sectors.

Companies like Nike, The Weather Channel, Gatorade, Pepsico, Microsoft, Expedia, Allstate, Quaker Oats, Target, the United States Olympic Committee, the Chicago Cubs, News Corp, Mark Burnett Productions, NBC’s The Apprentice, Tribune Entertainment, Miller-Coors, FedExKinko’s, Sara Lee, Chicago 2016 (Chicago’s Bid for the 2016 Olympic and Paralympic Games), the 2012 Chicago NATO Summit, to name just a few.

Additionally, Mitten is committed to supporting the community, working with not-for-profits like the Museum of Contemporary Art, the Chicago Parks Foundation, World Sport Chicago, the 100 Club of Chicago, the Chicago International Film Festival, Kartemquin Films and others.